Established in 1995, Fabcare Garments & Textile Machinery Pvt. Ltd. is one of the leading manufacturers and suppliers of garments & textile machinery in India. Fabcare range is made as per the set industry norms and guidelines, utilising the finest raw materials and modern machines. The offered range is made up of the finest textile machines, washer extractor and washing machine, which are widely demanded by the industry. The company recently announced to enter directly into home laundry retail segment with leading American brand Speed Queen for the first time in India.
Fabcare has already been associated with Speed Queen for their industrial and commercial laundry segment for quite a long time and now will be catering to the domestic customers directly.
Speed Queen has been manufacturing washing machines for domestic and professional use for over 100 years. The company uses cutting-edge technology to create ecologically friendly machines, long lasting, able to cope with thousands of cycles without any maintenance. Its washing machines, dryers and other ancillary equipment are the result of decades of research and development, guaranteeing unmatched quality and durability.
According to Abhinav Arya, MD, Fabcare, “Speed Queen is no. one laundry manufacturer and distributor in America and Europe. This is for the first time we are going to launch it in India in home segment. For Northern side we will be the stockiest and distributors for different segments. Though, right now we have requested upto Maharashtra but slowly we will be covering pan India market.”
“We are going to open our first flagship store in New Delhi. This will be followed by two more stores in Mumbai and Jaipur. Apart from selling through our own stores we will be getting into some kind of agreements with multi-brand retail outlets like Croma, Reliance etc.. The machine looks good and will last for atleast 15-20 years. Hence, this is one particular thing you can sell in numbers to builders, architects, interior designers, farm houses and new projects as customers today want finished flats with all amenities”, Abhinav added.
When asked about reason behind reason entering this segment, he said, “The product which we are getting into relates to our product. Our existing customers are already demanding these kinds of equipment. We are growing at more than 200 per cent every year in terms of opening up Laundromats and dry cleaning chains. The market is huge, so especially catering to niche segment we need to have a commercial segment kind of equipment, which can cater to joint families and people who live in bungalows, farm houses or have 8-10 family members, as the normal domestic washing equipment doesn’t get to that kind of expectation everyone looks for. In domestic it takes almost 3 hrs for 100 per cent drying. But with our Speed Queen, which is as good as an industrial model you can get the things done within 45 minutes. There are a lot of customers who are into hotels, garment exports and different other trades also need these machines. Besides, lots of builders are planning to put up these kinds of Laundromats in their existing or upcoming society flats.”
Speaking about the sales and after sales service strategy for the India market he said, “We are going to have a complete different team altogether to give different feel to a customer. Best part about Speed Queen is that machine is steadier when compared to any of the German brands. The service back up plan which Speed Queen is having is difficult to match by anyone. The same network which Fabcare is having will be used for Speed Queen also. Our Principal is supporting us in terms of giving training to our existing team. Also we are planning to hire service engineers for our future requirments. It’s not a regular retail thing but will only be for niche market. However, it’s a ready to use equipment just like your existing washing machines.”
When asked about any plan of manufacturing such equipment in India, he said, “We are importing these machines from the USA. But very shortly Alliance will have world’s biggest manufacturing base in Thailand. So, in coming future transportation cost plus manufacturing cost will go down and we can have cheaper version also in terms of pricing. Yes, these kinds of products can be made in India, but for that we need to have bigger volumes. It will be very tough for us in terms of price, if manufactured in India with existing numbers. Till the time we can have numbers around 3,000 per month then probably we can think about setting up a manufacturing base in India,” concludes Abhinav.
