BGMEA President urges shift towards high-end apparelAs Bangladesh’s ready-made garment (RMG) industry strives to achieve the ambitious target of $100 billion from garment exports by 2030, a significant shift towards value-added, high-end apparel items is underway in the sector. To move up the value chain, apparel exporters in Bangladesh increasingly focus on product diversification, with a particular emphasis on complex and high-end non-cotton garments such as jackets, lingerie, sportswear, suits, uniforms, and technical apparel.

Bangladesh Garment Manufacturers and Exporters Association (BGMEA), the apex trade body representing the apparel sector, spearheads initiatives to facilitate this transition towards high-value items.

BGMEA President Faruque Hassan made the remarks after visiting several garment factories in Adamjee EPZ in Narayanganj to see the production of high-end apparel items, read a press release issued on Monday.

During his visits to Universal Menswear Ltd, Suad Garments Industries Ltd, Yunusco, UHM Ltd, and Remi Holdings Ltd, he talked to factory management and officials to gain insights into the prospects of such garments in global markets.

Faruque Hassan also discussed potential supportive measures to enhance Bangladesh’s capabilities in high-end garment manufacturing and exports. He emphasised the opportunities presented by non-cotton fibre products from a diversification perspective. He said, “By shifting towards non-cotton and high-end segment, Bangladesh cannot only seize the opportunity, but also position itself as a key player in the global fashion industry.”

Faruque Hassan noted, “It’s heartening to see that more and more garment factories are moving towards manufacturing high-end and value-added products and making investments in innovation and technological upgradation.” He urged more factories to manufacture diversified high-end products to capitalise on the opportunities in the global market.

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