Birla Cellulose, a flagship brand of Grasim Industries Ltd., is proud to announce that Birla Cellulose has secured the first position in Canopy’s Hot Button Report 2023, because of its unwavering commitment to conserving ancient and endangered forests and promoting circular solutions. The company continues its exceptional streak by securing the highest rating of ‘Dark Green Shirt’ for the fourth consecutive year.
Canopy, a non-profit organization dedicated to environmental causes, issues an annual Hot Button Report. This report empowers fashion brands and retailers to comprehensively evaluate suppliers of Man Made Cellulosic Fibers (MMCF) regarding their sourcing of forest fibers.
Commenting on the ranking, H.K. Agarwal, Managing Director, Grasim Industries Ltd., and Business Director Birla Cellulose, said, “This esteemed recognition serves as confirmation of Birla Cellulose’s steadfast dedication and commitment to improve sustainable wood sourcing practices, forest conservation, innovation, next-generation fiber solutions, and transparent operations across the entire value chain.”
Birla Cellulose, in collaboration with global MMCF producers, actively supports the Convention on Biological Diversity’s commitment to conserving at least 30% of terrestrial ecosystems by 2030.
The company remains at the forefront of industry collaboration, working closely with brands, supply chain partners, and key stakeholders, including Canopy, Fashion for Good, and Circular Fashion Partnership, to drive the scaling up of circularity in the fashion sector.
Nicole Rycroft, Executive Director, Canopy, said, “A hearty congratulations to Aditya Birla for securing the top spot in Canopy’s 2023 Hot Button Report. We commend their hard work to remove Ancient and Endangered Forests from the MMCF supply chain and are encouraged by their consistent progress to bring Next Gen fibres to market at scale.”
