Today, the need to have all women dressed in a truly “democratic way” has been finally recognized and the plus size world has undeniably opened up to fashion and sports brands. Suffice it to say that in the thirteen largest world markets, the average size is between 46 and 48 with the United States leading the way with a 50. Almost a third of American women buy plus size clothing, while in Europe the figure is growing and stands at 23%. Hence the request to finally offer all women collections with the same fashion content, innovation and comfort.