Denim Première Vision returns to Milan’s Superstudio Più this November 26–27, 2025, with an edition dedicated to innovation, creativity, and responsible transformation in the denim industry. Reinforcing its role as an international reference for the entire denim value chain, the show acts as a creative laboratory, gathering iconic names, emerging labels, and textile innovators to share ideas and inspiration.
This Spring-Summer 2027 edition invites visitors to immerse themselves in the future of denim, through a curated selection of international exhibitors, a rich conference program, and exclusive creative collaborations.
Among this year’s highlights, several renowned figures will headline the event. Amy Leverton, international trend forecaster and founder of Denim Dudes, will share her inclusive, modern, and eco-conscious vision of denim culture. A trusted voice in the industry, she has collaborated with brands such as Levi’s, GAP, and H&M.
Supported by the Kering Material Innovation Lab (MIL), a world leader in sustainable textiles, who supports both the group’s iconic houses (Gucci, Saint Laurent, Balenciaga…) and a new generation of designers in developing responsible creations, S|STYLE – DENIM LAB will showcase the latest projects of 8 rising designers.
Kristian Guerra, Head Designer at 44 Level Group, signs the concept and art direction for the Denim Forum and will share his experimental vision of contemporary denim in an exclusive talk.
Innovation takes center stage with eco-designed materials such as cacao fiber developed by Doors, or bio-based dyes by Chloris Biochem, Emily Gubbay’s circular colour system, cutting-edge technologies, and sustainable processes like Calik’s zero-water dyeing method. Responsible luxury is represented by exhibitors including Geocot, Stylem Takisada, Caitac, and ISKO, who bring exceptional fabrics and high-end creativity to the pursuit of ever more desirable and durable denim.
Over 65 international exhibitors will showcase their SS27 collections, including 60% weavers, 20% garment makers, 6% accessory suppliers, and 5% chemical producers—covering the full denim supply chain.
Highlights of the show
FASHION DISTRICT
The Fashion District doubles its size to welcome more than 20 ready-to-wear and accessory brands. Rising talents and established labels will unveil exclusive capsule collections co-created with denim exhibitors.
Daily Blue by Adriano Goldschmied, Demiurgo, Emina Batik, Fade Out Label, Gimmi Jeans, Hooded Myv, Kentroy Yearwood, Lucia Chains, Marios, Nik Gallo, Simon Cracker, Stripes Of-F Road, Tmmt Clothing, Victor Hart
S|STYLE – DENIM LAB – supported by Kering Material Innovation Lab (MIL)
Founded in 2020 by Giorgia Cantarini, journalist and stylist, S|STYLE is the independent platform dedicated to emerging creatives who want to work with sustainable criteria. The 2025 edition, in collaboration with KERING MIL, Kering’s Material Innovation Lab, focuses on denim and responsible water management, in line with Kering Water’s Strategy for a net positive water impact by 2050. As guest of honor, Kering’s MIL partners with 8 brands that will be presented in the Fashion District. — Gerrit Jacob, Gisèle Claudia Ntsama, Institution, Jeanne Friot, Macy Grimshaw, Nadya Dzyak, Phan Dang Hoang and Sia Arnika — to develop projects that merge creativity and sustainability. The exhibition space will feature a site-specific installation created to emphasize the identity and the value of the project. using recycled and denim fabrics, enhancing the designers’ creations.
TREND FORECASTING
Denim specialist Julieta Mercerat (Première Vision) and trend expert Amy Leverton (Denim Dudes) will present the SS27 denim forecast in 2 exclusive season seminars to explore the cultural narratives shaping the future of jeans. Full conference program here.
DENIM INDEX
A brand-new area showcasing over 150 fabric and accessory samples from 30 exhibitors. This curated selection is designed to facilitate material sourcing for jeans production and to provide a clear and immediate overview of the show’s global offer.
DENIM FORUM
Imagined by Kristian Guerra, this forum offers a unique interpretation of SS27 trends through an innovation materials zone and, for the first time, an exhibition of silhouettes created with exhibitors’ fabrics.
SPORTSWEAR INTERNATIONAL – 50 YEARS ANNIVERSARY
The iconic publication celebrates its 50th anniversary with two evening events in collaboration with Denim Première Vision and Pioneer Denim on November 26, on-site.
