On 22 and 23 November, 2,322 visitors gathered at Superstudio Più in Milan for the latest edition of Denim Première Vision. A dynamic show, marked in particular this season by the many reunions, productive discussions, business opportunities and industry innovations, all to help fashion and jeanswear brands build their Spring-Summer 25 collections. In addition to the comprehensive denim-sourcing offer, visitors and buyers were given the chance to discover 15 denim brands at the new edition of the Denim Fashion District. Rounding out the show was a program of new conferences and talks, fashion seminars exploring the season’s trends, and special installations and workshops.
According to Fabio Adami Dalla Val, Denim Première Vision Show Manager. “This new edition of Denim PV was amazing, with a highly qualified visitor base and a palpable excitement in the aisles. The quality of products presented by exhibitors was of a very high level, across the board, regardless of origins. Denim has enjoyed a prominent spot in the luxury world for some years now, and that trend continues. Whether casual or more sophisticated, denim remains a versatile material that is constantly gaining ground. The denim industry is currently in a state of transition, a perfect reflection of the textile industry’s global aspirations to achieving sustainable, highquality, cutting-edge production”.
KEY FIGURES FOR THIS EDITION
2.322 VISITORS (+15% vs November 2022)
Fashion and accessories brand managers, buyers, designers, production managers…
69 EXHIBITORS
69% denim spinners and weavers / 20% garment makers and finishers 7% service and technology firms / 4% accessories and component manufacturers From 15 countries: Italy, Spain, France, Turkey, Morocco, Japan, Pakistan, Bangladesh, China, Germany, Hong Kong, India, Mauritius, Uzbekistan, Taiwan
AN UP-CLOSE LOOK AT THE DENIM SS25 TRENDS
The SS25 denim trends are focused on quality, artisanship and meticulously crafted products. There’s a certain emphasis on the beauty of fabrics and colors – worked in contrasts that are sometimes subtle, sometimes quite pronounced – thanks to innovative textures and dyes. We see a certain abandoning of the traditional jeanswear style. Denim is surprisingly diverse, with options ranging from rigorous to creative, thick to fluid, adapted in a variety of styles and featuring more virtuous solutions across all product categories.
According to Lorenza Martello, Denim Expert – Première Vision. “The search for more sustainable design alternatives has been developing for years, and it’s a movement that continues to grow. The SS25 denim trends pay particular attention to color, and you can see that in the use of natural or recycled pigments, and the low-water consumption techniques being adopted. Materials – particularly where they are from – play an increasingly central role in the manufacturing process. The players in our industry want to pair an ethical approach with comfort and style.”
Denim Première Vision will be back at Superstudio Più on 5 and 6 June 2024, where the Autumn-Winter 25-26 Denim trends will be presented, followed by 4 and 5 December 2024 for the Spring-Summer 26 Denim trends.
