With increasing demand for sustainably-minded performance laminates for apparel and footwear, eVent® Fabrics, a global leader in breathable waterproof, weatherproof, and windproof fabric technologies, is proud to introduce the new www.eventfabrics.com.
The new website delivers several upgrades over the previous one, including simplified navigation, cohesive brand storytelling, and improved messaging around eVent’s increasing focus on more sustainable, circular, high-performance laminates.
“As we continue to position ourselves as leaders in PFAS-free performance laminates and our brand messaging evolves to support our overall brand mission, this new website will better represent our brand to our core audiences,” said Chad Kelly, President of eVent Fabrics. “As demand grows, this new site will help brands, product developers, and customers better understand who we are as a brand and what we offer in PFAS-free laminates, allowing everyone along the value chain to make more informed buying decisions.”
Faced with more stringent sustainability regulations and growing consumer demand, eVent’s increasing focus on delivering PFAS-free and circular performance laminates to a global market is driving awareness, interest, and sales. The new website is designed to better highlight the eVent’s evolving brand story and support discovery of sustainably-minded performance technology.
Improved navigation helps site visitors more easily identify and learn about the breathable waterproof, weatherproof, and windproof laminates that best address their performance and sustainability goals. In addition, the new site will serve as the hub for the overall eVent brand evolution, helping to better tell the brand’s unique story.
