Over-consumption and waste are the biggest challenges currently facing the apparel industry, according to Gordon Seabury, CEO of Toad&Co, a company that creates socially and environmentally committed clothing. Seabury also emphasised that these challenges can be addressed through more circular options and consumer education.
“It seems that younger consumers today are becoming more educated and aware of the topic and are looking for solutions. So, it is up to us and other companies to further educate on sustainable options, and even more importantly, provide them,” Seabury told.
While talking about the companies within the apparel industry adapting to changing consumer preferences and demands, Seabury told, “The consumer is changing for the better, becoming more sustainably minded and educated about the environmental impact of the apparel industry. We have set aggressive sustainability targets to get better each season and are increasing the percentage of recycled fibres we use year after year. Brands are also realising transparency is key to build consumer trust and are setting and publishing their sustainability targets.”
