Fabcurate, a Surat-based startup, is an online marketplace that caters to customers looking for custom-designed fabric in smaller quantities. There are several textile companies in India that cater to large orders from customers, but there are few that cater to smaller orders. Fabcurate, an online marketplace, has set out to resolve this issue. Fabcurate is a one-stop-shop online platform where customers can order any style of fabric in quantities ranging from one meter to 1,000 meters.
In an interview with Arvind Kumar, Editor of Apparel Views, Sanjay Desai, Director of Fabcurate talks about this new venture and its growth, expansion plans and more.
What is Fabcurate all about? And about the team?
Fabcurate is a company that is dedicated to administering the best quality fabrics to any and every person who believes fabrics to be a piece of art. Fabcurate’s core stands for providing fabrics of all kinds with no minimum quantity. We believe in reviving the crafts like Handblock, Indigo dyeing, Bandej that are losing its existence. Our team reaches to the smallest of towns such as Akola, Dhamadka, Pedana and Bhuj in search of the hidden cultures and art like Dabu, Ajrakh, Ikat, Bandhej respectively. Our purpose is to give these arts and artisans the importance and appreciation they deserve and provide the world with the goodness of these crafts. Moreover, looking at the situation, our team tries to include organic fabrics likes’ organic cotton, banana and Bamberg in the lot.Adding to that, Fabcurate is the only brand which provides customized printing of designs with no extra charges. We experience immense delight when people want us to convert their idea into reality.
Concerning our team, we’ve grown our team at a substantial rate since July 2020. We have added very strong, opinioned, and promising individuals across every vertical such as operations, merchandising marketing, and logistics who are dedicated to making this company runs efficiently. Our team likes to work in cohesion and as a family.
How did Fabcurate come up with the idea?
Even though we already had an established hand in digital printing, we couldn’t cater to people who require fabrics in small quantity. Though we used to make exceptions for some family members and design students, it wasn’t feasible for us to reach every person possible who requires fabrics in smaller quantities.
Moreover, there was no one in the market providing customised prints in a reasonable rate. Our intention always was to give people what they want be it digital printing or Indian crafts. We noticed that there was a gap between the artisans and users. Batik, Kashish, Indigo, and such kind of many delicated art which were cherished but were getting extinct. Being in the textile industry, we aspired to bridge the gap between the artists and the users and hence we came up with the idea to commence Fabcurate with a vision and mission to do greater good.
What is Fabcurate business/market growth?
Over the last 6 months, we’ve witnessed a growth of over 500 percent in our monthly revenue and it’s growing with exponentially. We’ve seen immense growth with each passing month. Since we specialise in digital printing, it was relatively simple for us to increase our inventory levels, which is a challenge for other players in this segment who don’t have a digital printing heritage. We’ve been increasing our sourcing across India, especially Rajasthan, where there are a plethora of handblock prints. The concept is to provide a diverse fabric collection across various fabrics, such as Cotton, Rayon, Satin, Crepe, and so on, to provide our customers with a variety of purchase choices.
Who are Fabcurate consumers?
Clothing is a basic need therefore; every single person is our consumer. Anyone who has the privilege to buy clothing is our consumer. Although, we can summarize it to people who are the end-users, who are passionate about creating their own stuff. We have a wide range of consumers ranging from designers to spiritual beings to artists to housewives to business personnel, and many such people who want to embrace their outfits and pour some belongingness into their creations.
What are Fabcurate Post-Covid plans?
As we went live with our new website in July 2020, we can say that we’ve experienced our growth during the Covid era especially when it has been difficult to sustain for major players. Therefore, our target is to become India’s biggest online fabric store in terms of fabric range by mid-2021. Our sales number also looks very promising, and hence we’re looking for a growth of over 400 percent in revenue compared to last financial year. We aim to be omnipresent. We are also aiming to provide a livelihood to a considerate number of people by providing respectable job positions to them.
About the Funding
We are working to our full potential at the moment. We are able to achieve satisfactory results according to our vision and planning and hence we are able to back ourselves without any crunch. However, we wouldn’t step back if we receive any means for a suitable growth opportunity.