TextileGenesis, a Lectra company, announces its collaboration with the Fenix Outdoor Group, an international holding containing premium outdoor brands, including Fjällräven, Hanwag, Royal Robbins, Devold, and Tierra, and Frilufts Retail with companies such as Globetrotter, Naturkompaniet, Partioaitta, Friluftsland, and Trekitt. This collaboration aims to enhance the transparency and traceability of Fenix Outdoor Group’s brand supply chain, focusing on preferred fibers such as cotton, synthetics, animal fibers, and man-made cellulosic (MMCFs). By leveraging TextileGenesis’s innovative Fiber-to-Retail (FTR) technology, the solution will provide robust tracking and verification of materials, addressing the increasing demand for sustainable practices in the outdoor industry.
Strengthening transparency and building trust
Fenix Outdoor Group has established itself as a leader in sustainability, reflecting a deep commitment to ethical sourcing and environmental stewardship. This collaboration represents a strategic move to enhance brand reputation and consumer trust by ensuring compliance with both local and global regulations, especially in light of rising scrutiny around sustainability claims.
“By partnering with TextileGenesis, we can transparently communicate the journey of our products from fiber to retail, building consumer trust and reinforcing our dedication to responsible sourcing practices,” said Saskia Bloch, Global Sustainability Director, Fenix Outdoor.
Amit Gautam, CEO of TextileGenesis, emphasizes, “Fenix Group is taking a significant step in their sustainability journey by selecting our solution. This collaboration not only reinforces their commitment to responsible sourcing but also enhances transparency in their supply chain. Together, we are shaping a more sustainable future in outdoor apparel and gear.”
By leveraging TextileGenesis’s advanced digital token-based traceability technology, Fenix Group will establish a fully traceable supply chain with unparalleled accuracy. Following a successful pilot program in 2023, Fenix Group is poised to implement TextileGenesis’s cutting-edge tools, solidifying their sustainability initiatives and providing consumers with tangible proof of responsible sourcing.
“The integration of TextileGenesis into our operations will significantly elevate our efforts to uphold the highest standards of ethical sourcing, ensuring that we meet our sustainability commitments,” said Saskia Bloch.
