Mohan Murjani, together with Neometa, a young, eclectic fashion upstart, with co-founders having over a century of collective experience, are proud to announce their exclusive arrangement to design and retail the esteemed Gloria Vanderbilt brand in the thriving Indian market. This partnership marks a significant milestone, combining the unparalleled expertise and experience of Murjani, with Neometa’s experience in designing and managing global brands, together with their “Design-First Approach” and fresh perspective, to deliver an exceptional fashion experience to the discerning modern Indian women.
Gloria Vanderbilt Jeans, widely considered to be The Best Fitting Jeans for Women, aim to become the Leading Women’s Jeans Brand in India. The brand plans to open 12 exclusive brand outlets within the next two years and more thereafter. Additionally, they will collaborate with leading retailers to set up around 400 points of sale over the next five years, through a shop-in-shop model. Gloria Vanderbilt will also be available on all major digital platforms in India. The first store is scheduled to open in Bangalore in October, 2023.
“Having left India over a decade ago, after having successfully built Tommy Hilfiger into the largest International Designer Brand in India, to build the First Georgian Estate in Phuket, Thailand, I am extremely pleased to return to India and partner with Neometa. Whilst I was impressed with the co-founders’ capabilities and extensive experience, I was particularly captivated by their level of commitment, passion, understanding and deep respect, for the Gloria Vanderbilt brand. I have no doubt this partnership, with such a highly talented team, will not only provide the Best Fitting Women’s Jeans in India, but a wide array of highly desirable products” said Mr. Mohan Murjani.
“We are grateful to Mohan Murjani for entrusting us with the exclusive rights to design and retail Gloria Vanderbilt jeans and apparel in India. Neometa is poised to redefine the fashion landscape, offering a harmonious blend of contemporary trends and classic aesthetics tailored specifically for the discerning Indian woman. This partnership allows Neometa to unleash its creative and technological prowess in curating captivating collections that resonate deeply with the modern Indian woman, while staying true to the essence of the revered Gloria Vanderbilt.” said Anupam Singh, Founder, Neometa
With the Vanderbilt legacy of over 200 years, steeped in timeless elegance and unparalleled craftsmanship, Gloria Vanderbilt, has long been regarded as a beacon of luxury, sophistication, and empowerment for women worldwide. Gloria Vanderbilt converged the intricate aspects of her family journey to the denim fabric and created the First Jeans, designed by a Woman, fora Woman, which would withstand the test of time and continue to be meaningful to Women, for generations to come.
Neometa is gearing up for the highly anticipated launch of the Gloria Vanderbilt brand collection in Fall Winter 2023. This collection will showcase three distinct lines: Heritage, Wearable Art, and Gen Meta. Each line has been meticulously designed to cater to diverse consumer needs, celebrate individuality, and ensure the perfect fit. By seamlessly blending Gloria Vanderbilt’s rich heritage with Noemata’s innovative design approach, these lines will revolutionize the denim fashion landscape in India, offering women an extraordinary and personalized denim experience.
The introduction of the Exclusive Gloria Vanderbilt Collection heralds a remarkable expansion of the brand’s offerings in the Indian market. Customers can eagerly anticipate an even broader array of exquisite clothing options that seamlessly marry impeccable tailoring, premium fabrics, and a contemporary twist. With meticulous attention to detail, Neometa will strive to create garments that embody the perfect fusion of comfort, elegance, and versatility.
Neometa’s partnership with Gloria Vanderbilt represents an epoch-making stride in its endeavour to revolutionize the Indian fashion landscape. With this landmark venture, Neometa reiterates its unwavering dedication to delivering extraordinary fashion experiences, empowering women across India, and leaving an indelible mark on the global fashion stage.
