Indian fashion retailer Style Union has implemented Centric Software’s product lifecycle management (PLM) technology in a bid to accelerate its growth strategy. A PLM system, in practice, establishes oversight of materials, processes; orders and costings to ensure all supply chain components are optimised, benefitting both a company’s finances and the environment. For Style Union, which sells apparel and accessories for men, women and children, the adoption of a PLM solution is imperative to establishing order of its operations on a product-level.