Indian fashion retailer Style Union has implemented Centric Software’s product lifecycle management (PLM) technology in a bid to accelerate its growth strategy. A PLM system, in practice, establishes oversight of materials, processes; orders and costings to ensure all supply chain components are optimised, benefitting both a company’s finances and the environment. For Style Union, which sells apparel and accessories for men, women and children, the adoption of a PLM solution is imperative to establishing order of its operations on a product-level.
“As Style Union grows rapidly, it is vital that we streamline sourcing and information sharing with all our vendors. We believe PLM will help us to achieve this, whilst improving the productivity of employees and eliminating administrative tasks,” said Ekta Biyani, Co-Founder of Style Union.
Since implementing the technology 12 weeks ago, the firm says it’s already reaping the rewards and is set to open a new brick-and-mortar store almost every week during the current financial year.
“Centric PLM connects buying, sourcing, designing, merchandising, supply chain and vendors in one place so the communication is clear and information is accurate. You can see the progress of each product and take action when necessary,” explained Alok Dharadhar, Head of Planning at Style Union.
Centric’s technology is proving a popular option for industry stakeholders, particularly of late. Notably, the firm has forged similar partnerships with cycling gear brand Pearl Izumi, apparel startup DT2D, swimwear brand 427 and German sportswear brand Medico Sports Fashion.
“We are proud to partner with Style Union and empower them to reach growth ambitions whilst overcoming market challenges,” commented Chris Groves, president and CEO of Centric Software. “With Centric PLM, Style Union will be able to offer customers the products they want, in a short time frame.”
