Indian fabric firms are shifting attention from China to Vietnam, which is being widely considered as an emerging denim fabric manufacturing centre. After the third edition of the Denims and jeans Vietnam Show organised in Ho Chi Minh City in June, many Indian companies expressed interest in collaborating with Vietnamese partners in producing denim fabric. Denim goods accounted for a fifth of the sector’s export revenue, according to the Vietnam Textile and Apparel Association (VITAS).