With sustainability and circularity continued to be the flavour of discussion in textile and apparel fraternity, denim and Jeans are coming back stronger due to its severity of water and energy consumption. Jeans is always in the news for good or bad; it is classic yet fashionable; it is blue yet can take any colour. Globally, consumers own an average of 5.4 pairs of blue jeans. It would be natural to expect that the United States would boast the highest per capita ownership with around 8, given its seasonal temperatures and the fact that it is the birthplace of blue jeans. While India is far behind with per capita ownership of 0.3, numerous seminars and conferences are being organised to discuss the issue of energy consumption, water usage, CO2 footprint and effluent discharge per pair of Jeans making.