Witnesses drop in overall number of buyers
The 84th edition of Modaprima (Florence, 18-20 May 2018) came to an end recently at the Stazione Leopolda with the presentation of 40 collections produced by a selection of some of the best names in Italy in this production segment.
Over the three days of the event the companies met a very international public of buyers, confirming the distinctive signature of the fair which was created to promote ready-towear clothing and accessories collections for men and women destined for medium and large-scale distribution on the global scene.
The final numbers showed a drop in attendance – around 25 per cent compared to the levels recorded a year ago – resulting in the total attendance of over 950 members of the trade. With regard to the foreign markets – which account for 70 per cent of the overall number of buyers – these showed an increase in buyers from South Korea and the Baltic States; the numbers were confirmed for France, Portugal and Hong Kong; there was a fall in buyers from Japan, Spain and Russia. There was also a decrease in the buyers from Italy compared to the last edition.
Japan once again confirmed its leading position in the list of the top 15 key countries followed by South Korea, Russia, France, Latvia, Spain, Portugal, Hong Kong, Estonia, Croatia, United States, Canada, Lithuania, Germany and South Africa.
“This edition of Modaprima reflected the sector’s difficulties and the ongoing evolutions of the calendars devoted to the production and presentation of collections,” says Agostino Poletto, General Manager of Pitti Immagine. “The numbers and results recorded over the past few days on the one hand confirm the fair’s high level of internationality and its vocation for foreign promotion, but on the other hand they also force us to reflect on the exhibition format on which we have already been working for a while. The program dedicated to incoming delegations of foreign buyers that we have been staging for several seasons in conjunction with the ICE Agency is definitely one of the essential drivers of the promotion of our companies. The ICE Agency has now become a strategic partner for us and at this edition together we also brought 14 foreign companies to Florence from Japan, Russia, South Korea, Ukraine, Poland, Latvia and Spain.”
Some of the highlights at the show included:
Contemporary ready-to-wear
Modaprima shines the spotlight on a selection of collections, produced in Italy but with an intensely international flavour, perfect for a worldwide distribution, dynamic and constantly evolving. It focuses on technical and stylistic quality, on production flexibility, and on the high quality/price ratio of the sector’s most selected companies.
Quality accessories
After the success of the previous editions, Modaprima focuses more and more attention on accessories, the section dedicated to one of the fundamental drivers of fashion: The accessory. A range of products carefully created for buyers on the hunt for new stylistic input, with a selection of companies that are the product of Pitti Immagine’s signed research.
Charles Bowtie
Charles BoWtie is influenced by British pop culture and contemporary art. The collection, composed of vibrantly coloured pieces that reflect its anti-conformist mindset. With the laid-back, urban appeal of its watches, Charles BoWtie transcends the ages, plays with codes and overthrows the age-old conventions of the fashion world, reinvesting itself at will.
Ellalu
Founded in the eighties, Ellalu is a refined and elegant brand, with garments that enhance femininity. The brand pays absolute attention to fashion trends and with its knitwear collections has accompanied and interpreted the changes in the world of women. All phases, from stylistic design to production, are carried out in Italy. Ellalu has always made quality and style the fundamental characteristics and still today are an integral part of the company’s values and mission.
Le Carose
Romantic, refined, chic, vintage, sporty, bon ton … all these adjectives to describe a common thread: LE Carose of Pink Mood; a collection of necklaces, earrings, watches, T-shirts and bags to tell and cloth women of today. Every woman has her own style and way to be that Le Caroseknows to interpret.
Superior Confezioni
Superior clothes are born from love for high-quality raw materials, passion research and creation and dedication to manufacturing by expert and able hands. The Superior brand meets the needs of the woman with refined tastes who wants a comfortable total look in the morning and at night. A Made in Italy with a craft soul and excellent wear ability for all sizes, from 42 to 52.
