Neometa, a young, eclectic fashion upstart today introduced NoBiY, a revolutionary apparel brand that challenges gender norms and celebrates individuality through the lens of science fiction and fantasy. Neometa plans to open 500 POS for NoBiY in the next 5 years. The brand is set to redefine the fashion landscape by offering a unique blend of style and inclusivity. The brand is actively seeking expansion opportunities in cities that embrace diversity and individuality.
“Our belief is simple: Be your truth. We don’t seek to dictate trends; we aim to create idiosyncratic trends. Our mission is to establish a fluid and non-judgmental brand with no boundaries, independent of social norms. At the core of NoBiY, we value the individual.” says Anupam Singh, Founder and CEO at Neometa.
NoBiY’s target audience is Generation X and Generation M, encompassing individuals aged 14 to 28, bridging the gap between Gen Z and Millennials. This generation embraces a gender-neutral approach, allowing men and women to comfortably wear anything from NoBiY’s collection. They are breaking stereotypes, refusing to be confined by societal norms, and aspiring to achieve limitless ambitions.
The name ‘NoBiY’ is a fusion of ‘non-binary,’ reflecting the brand’s core premise of gender neutrality and inclusivity. It draws inspiration from artificial intelligence of non-human origin and aims to create a progressive, inclusive, and unisexual space for fashion enthusiasts. NoBiY’s essence can be encapsulated by its hashtag #btymtb – ‘Be the truth you were meant to be’ At the heart of NoBiY’s identity lies its connection to the world of sci-fi and fantasy, where the battle between good and evil is a constant theme. NoBiY’s collection of timeless styles empowers individuals to proudly express themselves by wearing what they love. The brand stands firmly in support of the ideology of the individual, acknowledging that while fashion trends may evolve, the human condition remains constant.
NoBiY’s Inspiration:
NoBiY’s inception draws inspiration from iconic quotes – “The sleeper has AWAKEN” from Dune and Jim Morrison’s statement about the current human plight. The brand seeks to explore the human experience through space and time, viewing it through the lens of alien perspectives—a concept deeply rooted in sci-fi and fantasy. NoBiY recognizes that sci-fi and fantasy create alternative universes for those who feel they don’t fit into the world they live in. It allows open minds to assume any identity, empowering them to be defenders of the downtrodden and bringers of righteousness. The brand captures these out-of-world ideologies in lifestyle clothing, emphasizing freedom and self-expression in every design.
