Sustainable denim brand Kings of Indigo, which filed for bankruptcy in November, has been taken over by Kathrin and Sebastian Proft, the owners of three sustainable fashion companies in Germany and Austria.
The entrepreneurial couple took over the company’s assets on December 21 and has pledged to rebuild the business which will retain most of its original team as well as its headquarters in Amsterdam.
The rescued Kings of Indigo is already accepting business-to-business wholesale orders and it is confident that its spring-summer 2023 collection will be produced and delivered on time.
Mariska Stolwijk, who previously headed the brand’s product team, is the new Managing Director, while Sebastian Proft will lead sales and finance.
The Profits previously took over Bavarian retail fashion company Dollinger, the Stapf brand after insolvency proceedings in 2017, and finally Feli & Hans in 2019.
Kings of Indigo, which was founded in 2011 by Tony Tonnaer, Frank van Santen and Guido Mathijssen, established itself in the denim sector by emphasising the sustainability credentials of its materials and processes.
Despite its success, the company revealed in November that “two years of damage from COVID-19, difficulties in production, late deliveries and inflation” had created an “unhealthy financial situation”.
Tonnaer, who now leaves the company, commented at the time: “It absolutely hurts to leave behind everything we’ve worked so hard for. But I also feel genuine pride and appreciation for everything we have achieved with the team.”