Officina39 brings to the XX Bluezone show the latest innovations of its classicsUsually, denim is associated with the color blue, but Officina39 has for years made it more colorful, making it more sustainable. Blue is the color of water, but denim processed with Officina39’s technologies, requires less and less water. At the 20th edition of Bluezone (H5/booth10), Officina 39 is presenting the innovations of its Aqualess Activator and Recycrom™ technologies, more and more blue with less water, more and more colorful with less waste.