Senior General Manager of Messe Frankfurt (HK) Ltd, Ms Wendy Wen commented following the fair, “We have been extremely pleased to welcome more of the global industry at this Autumn Edition of Intertextile Apparel. Notably, SalonEurope including the Made in Germany area and Milano Unica Pavilion, were greatly received by domestic buyers, with the latter returning for the first time since the pandemic. Together with Asian country and region pavilions, and other international companies, onsite reports from these exhibitors cemented the continued potential for overseas brands in the Chinese market and showed a clear sourcing demand for new, innovative products among Chinese buyers and consumers. This is accompanied by an overwhelming optimism for future prospects in the growing market. Exhibitors also noted that the vast majority of visitors were serious buyers with high purchasing power.”