Première Vision Paris is set to host a 100 per cent digital show, to continue to support the creative fashion industry and set the stage for the recovery expected to get underway in 2021. The digital show, to be held from February 15-19, 2021, will be launching new industry-targeted services, and reflects the marked acceleration of the group’s digitisation.
At this time, Première Vision will also be launching its new, single and integrated website, which will be rolled out in several stages over the course of 2021, bringing together all of its shows and its marketplace. Throughout the last few months, Première Vision has been engaged in supporting the international fashion industry as it faces the difficult challenges posed by the COVID-19 health crisis, introducing new and innovative e-commerce features to its Marketplace, and speeding the development of its digital system. Since September, Première Vision has helped to maintain the industry’s business activity and motivate its community by successfully organising two digital events and two shows, thus allowing creative fashion brands and manufacturers to continue to work and support their businesses, according to a report by Premiere Vision.
The international, creative and complementary offer of 1,500+ exhibitors to be presented on the Première Vision Marketplace includes yarns, fibres, fabrics, accessories and components, designs, leathers and garments, with a more effective interactive digital catalogue to facilitate products’ presentation, and buyers’ sourcing. Exhibitors will have the option of quick and easy uploading of their collections of materials to their e-shops, including an unlimited number of products, and the ability to create private catalogues for their privileged customers. Buyers will have the option to easily select, pin, sample, and order products, according to Premiere Vision.
The show will host exclusive fashion decodings and comprehensive online fashion information to inspire, guide, and assist in the design of the Spring Summer 22 collections; a unique colour range, to order or download online; virtual forums to showcase the exhibitors’ new products; and inspiring fashion webinars from Première Vision’s fashion team, according to Premiere Vision.
Networking via the Première Vision Marketplace will help fashion brands and suppliers strengthen their interactions and develop their business thanks to optimised and additional functions and features. There will be more efficient customer/supplier link-up tools to improve direct contact and remote business interactions, including the launch of video conferencing appointments via the video-call features of WhatsApp and Facebook Messenger, to personalise meetings and facilitate the presentation of material collections. More immersive multimedia company profiles will be provided to energise the presentation of exhibitors’ business activity, with information about the company like contacts, know-hows, specificities, and so on, illustrated by images, texts, and videos, and the ability to highlight specific product information via photos or videos, Premiere Vision said.
A programme of 13 digital talks and webinars will help explore the fashion industry’s coming challenges through the eyes of industry pros and experts. The Digital Talks, each lasting 30 minutes, will premiere during the Digital Show, and subsequently be made available for replay on the Premiere Vision website. In some cases, live chats will allow viewers to interact with participants.
The Première Vision Paris Digital Show will welcome to its Marketplace the latest product developments and manufacturing solutions from over 1,500 exhibitors. A selective and creative offer of materials and services to assist fashion, accessories and footwear brands create and design their spring-summer 22 collections will be presented. Over 1,500 active online boutiques in six activity sectors will be displayed which includes 50+ spinners and fibre producers, 820+ weavers, 170+ tanners, 285+ accessory and component manufacturers, 90+ design studios, and 75+ fashion manufacturers. Nearly 32,000 products will be available which includes 300+ yarns and fibres, 21,000+ fabrics, 1,400+ leathers, 7,000+ accessories and components, 1,100+ designs and decorations, 1,600+ manufactured items.
