The latest edition of PV Paris, organized by the Fashion division of GL events Exhibitions, provided an opportunity to assess the scope of expectations for the entire sector – in terms of innovation, support in navigating eco-responsibility regulations and the integration of technological change – to return to growth amid a structurally and economically challenged market.
Florence Rousson, President of the Première Vision Management Board:«Historically, Première Vision Paris is international and cross-disciplinary by nature, thanks to the industrialized nations and the complementary industry trades it brings together. This unique quality gives us a privileged status as a global observatory. We can gauge just how much the industry needs to coconstruct, collaborate and exchange, to lay down the framework of a new era. The 1,500 Matchmaking meetings that took place among – triple February’s numbers – were a real success. For initiatives such as these, this is only the beginning, and in the coming months we will keep moving ahead with determination.»
In line with these commitments, Première Vision continues to support all players in the sector – trade federations, manufacturers, brands, designers, startups, etc… by:
• Making available in a single location the collective intelligence of our events’ community of professionals
• Developing content about market forecasts
• Opening up opportunities for co-creation, new services and solutions
A dynamic of innovations for the industry
Some 930 exhibitors (from more than 40 countries), all rigorously selected, were able to present their collections and new developments to over 8000 companies (from more than 115 countries). They were able to share in an experience and immersion rethought in a new organization of the space focused on visitor paths.
Business support
• The growing success of the renewed Hosted Guests program, for the first time held in partnership with Business France, which saw 1,500 Matchmaking appointments among 230 international leaders and exhibitors, triple that seen in February 2024.
• The launch of a new exhibitor/visitor networking feature on the PV app: identification of visitors and exhibitors present with meeting proposals.
• The IFM – Première Vision Chair: the annual study conducted in collaboration with the InstitutFrançais de la Mode surveyed 6,000 people worldwide to help keep the community informed about consumer behavior: «The New Criteria of Young Fashion Consumers.”
• Exclusive Fashion information led by the PV Fashion team: two Sourcing Solutions and Inspiration forums; seminars, the color range, editorial content, and two Denim and Leather exhibitions.
• A program of more than 35 talks and pitches on eco-responsibility and tech, among other topics.
• The new invitation-only «Conversation with» format welcomed Serge Carreira, Director of Emerging Brands at the Fédération de la Haute Couture et de la Mode, to discuss «the evolution of creative processes and the futures of fashion.»
• The PV Cube, a material library accessible by invitation and appointment only, containing over 300 new creations.
• A unique city guide to make the most of free time in Paris during the show, with information on hip addresses for finding inspiration (concept stores, art galleries, restaurants, etc.).
Eco-responsible support
• The ‘a better way’ programme was extended to 312 exhibitors to analyze responsible initiatives according to five criteria.
• The Smart Creation sector, which welcomed 36 companies.
• A brand new space dedicated to deadstock from show exhibitors.
• Information on eco-responsibility through dedicated conferences and the decoding of eco-responsible criteria for all materials highlighted on the forums.
• Speeches from representatives of French and European institutions: the European textile confederation Euratex, represented by its new President Mario Jorge Machado, presented its roadmap for meeting the challenges facing European textile companies. The Union des Industries Textiles and its 32 exhibitor members reaffirmed the central role France plays in the creation and production of materials. The Alliance for European Flax-Linen & Hemp also presented its results, heralding an anticipated rebound after several challenging years.
Première Vision Counts
• 86 000 visitorsfrom 120 countries
• 3 500 exhibitorsfrom 48 countries
• 11 annual eventson 3 follower’scontinents: Europe, North America, Asia
