For Ravi Bajaj, appearances mean serious business, a perspective encapsulated through his namesake label centered around a sustained love for luxury and a need to inculcate a sense of personal style. As one of the pioneering voices in the Indian fashion industry, Bajaj is renowned for prioritising quality over quantity. Refusing to saturate the market with his versions of overdone trends, Bajaj is devoted to a slow yet conscious artistic process. A creative visionary, Bajaj has also been credited with the invention of the ‘cocktail sari’ combined with an irreplaceable stronghold on menswear, enlivening his work with both functionality and aesthetics; at once aspirational and authentic.
Founded in the winter of 1987, Bajaj ventured into the field of fashion when people in India were still unaware of the concept of luxury ready-to-wear. While Bajaj is incessantly nurturing his creative side, he is also an entrepreneur at heart; aware of the grit and courage it takes to survive in the industry. What started as a venture with limited capital, machinery, raw materials, and untrained manpower has now evolved into Dress Code by Ravi Bajaj; a brand with a definitive voice and an entrepreneurial approach like no other. Reflecting on the reality of the industry, Ravi Bajaj notes, “In a capital-intensive industry like fashion, it’s not as easy as it seems. A creative inclination must be grounded within the right aptitude for business.
Becoming a fashion designer is not a fad but requires formal education and training.” Taking inspiration from Dior, Giorgio Armani, Balenciaga, and Issey Miyake, Bajaj’s label offers an amalgamation of Indian traditions dovetailed with worldly imaginations. Be it the Mercedes Benz Fashion Week in Moscow, the Dubai Fashion Week, or as the headliner for Van Huesen’s Men’s Fashion Week, Bajaj’s tryst with his global counterparts as a pivotal designer and menswear authority can hardly be overlooked. Through Ravi Bajaj Gentlemen, Bajaj was not only able to herald Italian precision to the Indian market but also cement himself as the leading voice in Indian menswear; a fact that reached its apex when the epitome of masculinity Amitabh Bachchan himself wore the designer for KBC’s season 4.
As a designer and businessman, Bajaj has always been about building a customer-centric brand, attending to his patrons himself, and providing them with an exclusive experience. Through the years, the label has retained strong associations with the likes of Taj President Mumbai, Hyatt Regency Delhi, Claridges Hotel Delhi, Jet Airways, Apollo Hospitals, PVR Cinemas, Volvo, and DLF. This customer-first philosophy resonates with Bajaj’s belief thatstyle is not neutral but rather gives moral directions. A direction that has shaped the label Ravi Bajaj to become the ultimate voice for avant-garde yet timeless dressing.
From his bestselling Navigator Kurta, his love for a rose motif, an obsession with black and white Saris, with a devotion to enhancing his clients’ ability to express themselves, Bajaj is the quintessential Renaissance man pushing the frontiers of his craft bit by bit; subtle yet eternally impactful.
“At Ravi Bajaj, we have always aimed to push boundaries and redefine luxury fashion in India. Our journey since 1987 has been about creating designs that resonate with sophistication and innovation. From redefining fashion suits to pioneering ’employee fashion’ through our Institutional Design Services, our goal has been to elevate both personal style and professional image. Our commitments to craftsmanship and attention to detail are at the heart of every Ravi Bajaj creation, ensuring that each garment not only looks exquisite but also embodies functionality and timeless elegance.” says Ravi Bajaj.
