India’s Reliance Industries Limited’s R|Elan GreenGold – Stories of Sustainability has been recognised as the Green Brand of the Year at the Olive Crown Awards 2022, hosted by the India Chapter of the International Advertising Association (IAA) in Mumbai. The awards recognised the contribution of those who drove the message of sustainability.
Additionally, Reliance Industries Limited’s (RIL) R|Elan also won the silver award under the Events category, while its ReRoute – Waste plastic to road initiative won the silver award under the New Age Green Initiatives category.
“We won three awards at the IAA Olive Crown Awards 2022 held in Mumbai. The Olive Crown Awards are India’s first ever award for green advertising,” a spokesperson from RIL said.
The Olive Crown Awards launched in April 2011, is India’s first ever award for creative excellence in communicating sustainability, or ‘green’ advertising.
