Dutch fashion-tech company Renoon, which has an e-commerce platform enabling customers to search for apparel using various sustainability filters, has launched a new website and app. The company’s offering allows users to curate clothes shopping based on the materials used, whether they’re carbon-neutral, vegan, second-hand, rental or blockchain-traced to streamline the shopping experience for conscious consumers.
“Changing the world as an individual is difficult, but with the right tools and technology it can be a lot easier,” Co-Founder Iris Skrami said. “We understand better than anyone that style is important and we want to bring back the fun of fashion without the guilt.”
Renoon, which is a platform available only in the Netherlands at present, meets the demand for sustainable fashion by on-boarding brands which align with its five pillars: environmental protection, human wellbeing, animal ethics, innovation and technology, and modern consumption – which relates to slow fashion.
It was ideated and developed by Skrami who herself identified challenges in easily accessing ‘sustainable’ fashion. “We wanted to build the easiest and smartest way for people to find sustainable options in the best way possible,” Skrami said.
With Filippa K, Calvin Klein, Patagonia and Stella McCartney amongst the hundreds of brands sold on its platform, Renoon has carved out a unique channel that can capitalise on the industry’s increasing interest in sustainability.
With this in mind, the firm has developed a new website and app to make its offering accessible to modern day consumers. What’s more, Renoon has clarified that it plans to launch a full version of its platform outside of the Netherlands later, though when hasn’t yet been disclosed.
Irene Boni, a Former Chief technology Officer at Yoox Net a Porter, is an investor and has championed Renoon’s approach to snuffing out greenwashing by establishing requirements that partner companies must meet.
She said: “It’s really a way of getting a lens of truth when it comes to sustainability and putting it in the hands of the shoppers.”