India’s leading fashion denim brand for the young and restless generation of today – Spykar Lifestyle launched its 2018 autumn winter with the campaign, “Denim Side Up”. The campaign “Denim Side Up” talks about a way of life where you highlight your most authentic, original self. Denims see you at your best, at your worst and at your everyday selves. Spykar denims encourage you and inspire you to embrace & flaunt that side without a single care. The new line captures the latest trends and embraces one’s authentic self in pure denims and their counterparts this season.