Sustainable cotton farming takes root in Pakistan with Premium Organic Cotton ProjectTo highlight their joint dedication to sustainable textile practices, Premium Textile Mills and WWF Pakistan aim to drive positive change in the textile industry and contribute to the sustainable and ethical production of cotton, with the launch of the Premium Organic Cotton Project. Over the span of five years, from 2023 to 2027, the project wants to involve 1,000 farmers in organic cotton cultivation across 8,000 acres of land in the region of Pacca Chang in Sindh, which is said to be known for its unspoiled soil with no prior history of crop cultivation.