From adopting zero-waste policies, to reviving ancient hand-weaving and embroidery techniques (considered more environment-friendly), and rolling out separate labels etc., both Indian and International fashion brands are increasingly adopting sustainable means to innovate and stay relevant in the dynamic fashion industry.
Even as sustainable living and fashion finds more acceptance among Indian consumers, especially the upwardly mobile, a growing number of Indian designers are debunking the myth that sustainable fashion is unglamorous and churning out chic ‘green fashion’ lines. The introduction of the Sustainable Fashion Day at the Lakme Fashion Week, 2019, is a testimony to the growing popularity of ‘green-fashion’.
Collaborating with the designer label Ka Sha, who showcased collection made using hand-spun Khadi, handloom cotton and silks made by artisans in Kerala, Bihar and Madhya Pradesh, PRO Ecuador promoted the organic Corozo, which was extensively used in the designs, in the form of buttons, jewellery and embellishments.
The corozo comes from a nut that grows wild in the tropical forests of Ecuador. As per the United Nations Environment Estimates Worldwide report, the global fashion industry produces 20 percent global water wastage and 10 percent of global carbon emissions – more than all international flights and maritime shipping. The use of Corozo and other eco-friendly products for accessorizing and embellishments will go a long way in making fashion truly green and sustainable. As the only exporter of Corozo in the world, Eucador has been effectively providing and promoting the use of Corozo to world designers, helping change the narrative and design of global fashion.
