Fashion and textile companies in Norway have come together for the fourth year on a collaborative textiles campaign. Whilst previous events have focused on recycling, this year’s key themes were textile reduction and prolonged use. Tone Tobiasson reports. Led by the Varner Group, Lindex, H&M, Pierre Robert Group, Bergans, KappAhl and Kid Interior, joined forces with conversation organisations, recycling-giants Fretex and UFF and rental and repair companies for the 2018 campaign – Tekstilaksjonen. Perhaps the biggest surprise was that H&M in Norway now will cooperate with start-up Repair-able and offer repairs of clothes.