The Pant Project, India’s foremost online retailer for bespoke trousers, has broadened its product line with the debut of power stretch jeans. By doing so, the contemporary fashion label now boasts pants for any event, from formal workwear to everyday chinos and jeans starting from Rs. 3,490 onwards. The brand’s premium denim is made from tightly woven twill, with the weft passing under two or more warp threads, resulting in a soft, high-quality fabric. The addition of high-stretch technology provides extra comfort and mobility for everyday wear.
Made from The Pant Project’s most innovative denim fabric, the new range of jeans adapts to the body contour (and not the other way around). Custom designed with unmatched stretchability, these jeans give a perfect fit 24 hours a day, seven days a week, 365 days a year.
Targeting a wide section of The Pant Project’s discerning customers, the jeans are designed to look undeniably sharp and engineered to provide true freedom of movement, infused with an upgrade in style and comfort. Using the proven experience from The Pant Project in the workwear category, this new range stands for fashion and functionality, with each product offering created to provide the perfect blend of comfort, performance, and ergonomics.
“As a brand, we continue to push boundaries in terms of versatility, dynamism and style. Above all, our customers do not need to sacrifice their look for comfort with The Pant Project’s jeans,” said Udit Toshniwal, co-founder of The Pant Project. He further added, “Our customers do not need to sacrifice their look for comfort with The Pant Project’s jeans. These jeans have the look of authentic vintage denim, custom-fit, and the stretch of your favourite legging.”
“We have based our fits on in-depth research of Indian body types so that they fit you just right. You can choose your inseam length based on your height, and in a range comprising of four washes,” said Dhruv Toshniwal, co-founder, of The Pant Project. “Our newest ranges of jeans have incredible power stretch technology that gives you the freedom of movement all day long. And they are proudly Made in India!”
The finished product includes a stretch waistband and is machine-washable for easy maintenance. Furthermore, The Pant Project’s commitment to fit, fabric, and functionality is exemplified by conducting three stretch tests, seven durability tests, and 20 colour tests on each garment to ensure optimal comfort, longevity, and colour retention.
