Bangladesh’s dominance in the global denim market has continued thanks to a surge in demand driven by the trade tension between the US and China. Owing to higher demand, denim product manufacturers have surpassed their Chinese counterparts in Europe and the US, the two major export destinations for Bangladesh. Bangladesh exported denim products worth $689.69 mn to European Union in the January–June period of 2022, registering a 37.26 percent year-on-year growth, according to data from the Export Promotion Bureau and the Bangladesh Garment Manufacturers and Exporters Association (BGMEA). It was $502.45 mn during the corresponding period of 2021.