TZÁR, a contemporary lifestyle brand, makes its official debut in India with a refined menswear collection that redefines wardrobe essentials for the modern man. Rooted in classic design principles, the collection reflects a philosophy of refined minimalism and quiet luxury – designed to rise above fleeting trends and embody effortless sophistication.
Founded by Shalini & Vaibhav Singh, TZÁR is the intersection of creative direction and strategic business acumen. The brand fuses modern tailoring with artisanal craftsmanship to deliver clothing and accessories that are thoughtfully designed, impeccably constructed, and quietly confident which is timeless in spirit, yet relevant to today’s style landscape.
“TZÁR was born out of the need for intelligent, timeless fashion that reflects inner confidence rather than loud statements,” said Shalini Singh Rathore, Founder & Chief Creative Officer of TZÁR. “Design is more than aesthetics, it is emotion, clarity, and empowerment stitched into every seam. Fashion influences how we walk into a room, how we feel about ourselves, and ultimately, how we engage with the world. At TZÁR, our goal is to craft pieces that feel as authentic as the individual who wears them.”
With a product philosophy centred around refined minimalism and sustainable craftsmanship, TZÁR’s first collection offers a curated lineup of elevated staples that ranges from perfectly tailored shirts and jackets to hand-finished leather accessories. The brand takes pride in its Made-in-India roots it’s an internation brand in making . They launched today with their first collection that is aimed at men.
“TZÁR is more than a fashion label. It’s a strategic response to a growing market gap,” said Vaibhav Singh, Co-founder of TZÁR. “The Indian menswear market is ripe for premium, thoughtful design that speaks to aspiration without compromising authenticity. Our expansion roadmap includes a digital-first launch, strategic partnerships with premium e-commerce platforms, and a flagship retail experience. By marrying local craftsmanship with global sensibilities, we aim to build a brand that travels far, geographically and culturally.”
The launch of TZÁR comes at a time when Indian consumers are increasingly seeking brands that balance heritage with innovation. From sourcing to design and distribution, every aspect of the brand reflects its founding ethos: mindful fashion for a modern world.
As the brand opens with menswear, it also sets the stage for future lines, including a women’s collection slated in future. The new collection will be available on their website and will be available on premium online stores in coming time .
Debut Collection: A Statement in Subtlety
TZÁR’s inaugural collection titled “The Quiet Edit” is a quiet rebellion against over-designed menswear. Designed for men who value subtle detail over seasonal noise, the line features breathable fabrics, architectural cuts, and classic silhouettes reimagined with contemporary flair. From transitional jackets to soft cotton shirting and fine leather accessories , the pieces evoke an understated elegance, meant to be worn, lived in, and remembered.
