Globally, strong growth is expected in the beauty segment, with the facial sheet mask market forecasted to reach USD 14 billion by 2030. As consumers continue to look out for ways to lead a more sustainable lifestyle, the need for brands to provide product quality assurance and supply chain transparency is ever growing. To address the increasing need for transparency and traceability in materials used in beauty products, Veocel™ Beauty brand has launched the Fiber Identification System for Lenzing™ Lyocell Skin, Lenzing™ Lyocell Fine Skin and Lenzing™ Lyocell Micro Skin fibers, which presents unparalleled traceability, quality assurance and trustworthy communication that genuine premium Lenzing™ Lyocell Skin fiber types are used in facial sheet masks.