With the growing demand among brands and consumers for plastic-free materials and ingredient transparency, VEOCEL™, the flagship specialty nonwovens brand of Lenzing Group, showcased LENZING™ Lyocell Dry fiber at Hygienix 2023. LENZING™ Lyocell Dry fiber which is not classified as “plastic” according to EU SUPD, meets the growing interest for plastic-free nonwoven products across the industry and among consumers. Additionally, along with being an environment-friendly solution, the fiber delivers high-performance dryness and comfort which makes it the optimum fiber choice for absorbent hygiene applications.
Comprised of mostly fossil-based materials, absorbent hygiene products are an essential part of many consumers’ daily lives. With heightened concerns towards environmental impact, the product segment has been undergoing a change caused by shifting consumer preferences, increased consciousness and concerns towards plastic waste, and technology advancement. LENZING™ Lyocell Dry fiber has embraced these changes without compromising on quality or performance.
A combination of high-performance liquid management, comfort, and plastic-free approach
VEOCEL™’s strategic focus at this year’s Hygienix, the premier event for absorbent and personal care markets, was showcasing and demonstrating the unique capabilities of its LENZING™ Lyocell Dry fiber, which caters to the growing needs of its partners in this segment.
LENZING™ Lyocell Dry is a cellulosic environment-friendly wood-based alternative to fossil-based fibers. Besides offering great performance features such as liquid management, dryness, gentle-on-the-skin comfort, softness, and quality, LENZING™ Lyocell Dry helps to meet the needs of customers who are aiming to produce plastic-free applications or end products that do not harm the planet without compromising on performance or comfort.
Featuring Lenzing’s unique Dry technology, LENZING™ Lyocell Dry’s hydrophobic characteristics and liquid-controlling properties make it the ideal fiber for absorbent hygiene products. Its high-performing hydrophobicity makes it the optimal choice for a wide range of applications, including baby diapers, feminine care and personal hygiene products as well as adult incontinence products.
The fiber has consistently been tested by Lenzing as the softest* fiber among cellulosic fibers in both dry and wet stages. LENZING™ Lyocell Dry will enable brands and manufacturers to deliver quality hygiene products that provide a high level of comfort, softness, and dryness.
“At this year’s Hygienix tradeshow, we noticed a shift in the industry’s perception away from fossil-based materials. Instead of the widely used synthetic materials, there is now a growing emphasis on plastic-free products to address environmental concerns and reduce plastic waste. We believe that LENZING™ Lyocell Dry fibers will be an excellent environmental-friendly alternative for the industry, aligning with both industry and consumer interests. We are proud to collaborate with our partners to contribute to this plastic-free evolution,” said Monique Buch, Executive Vice President Nonwovens, Lenzing AG.
Protecting the planet with sustainable alternatives
According to the European Commission, the 10 most commonly found single-use plastic items on European beaches, alongside fishing gear, represent 70% of all marine litter in the EU2. The EU SUPD helps to drive more awareness around plastics in products, which in turn will increase consumer interest for plastic-free products.
As a wood-based material, the VEOCEL™ branded lyocell fibers with Dry technology are made with a closed-loop production process with low water consumption, while being biodegradable3 and compostable3 at end-of- life. The fibers bring the inherent advantages of cellulose to personal care and hygiene products: natural absorbency, liquid distribution, biodegradability, and versatility. LENZING™ Lyocell Dry is gentle on the skin and naturally smooth. With VEOCEL™ branded lyocell fibers, what is derived from nature returns to nature – contributing to a better future for the planet.