Coinciding with World Water Day, Wrangler® has announced it is working with major denim suppliers around the world to adopt a revolutionary water-saving technology. Wrangler identified the potential of this advanced technology and provided technical support, early-stage investment and promotion within the denim industry. “We’re excited our suppliers are very interested to adopt this breakthrough dyeing technology,” said Wrangler Sustainability Director, Roian Atwood, “because it will drastically reduce the water footprint of the denim in our products.”