Zhejiang FZY Machinery Co.,Ltd is one of professional ultrasonic rhinestone hotfix machine manufacturer in the world. Established in 2007, and located at Xiaoshan District, Zhejiang Province, China, the company is involved in rhinestone hot-fix research and development, manufacturing and sales.

The company recently shifted to a bigger 7000 sq mtr factory where it employs around 30 people and has increased its production capacity by many fold.“Our machines are highly appraised by our customers for its low energy consumption, high efficiency, easy operation, high stability and high performance-price ratio. Various technical indexes give us a leading position compared with same industrial products. Our brand FZY is well known in the industry for being a complete rhinestone solution provider and now at this new plant we can make 6,000 machines per year in all different varieties including 16 different machinery models like rhinestone machine, pearl fixing machine and our new paperless rhinestone transfer machines etc.,” said Allen, Sales Head, Zhejiang FZY Machinery Co., Ltd while speaking exclusively to Apparel Views Editor Arvind Kumar, during his recent visit to China.

The company has recently launched a revolutionary Roll to roll technology of printing rhinestone without any film or paper, directly on the fabric. Speaking about the technology he said, “The machine saves a lot of labour, time and cost as it doesn’t require prior paper usage as the rhinestones are directly printed on the fabric. This machine is ideal for roll-to-roll fabrics and sarees, which require faster bulk production. It comes with two units, wherein the first unit puts the rhinestones on the fabric, and the second unit does fusing to fix the rhinestone permanently on it. So, ultimately, the new technology eliminates the one complete step in this procedure, which earlier used to require fixing the rhinestone on film and then transferring it on the fabric.”

Some of the benefits of the technology are: Ideal for roll-to-roll fabrics and sarees, transfer paper notrequired, save paper cost, fully automatic features, economical production, high production in less time (3,000-5,000 mtr/10 hrs.), low investment, low maintenance cost, less labour required, less space required, less power consumption. Other specifications of this technology include: Working power supply: AC220V 50 / 60Hz, Working Pressure: 0.5 MPa, Working width: 1450 mm, Max Fabric width: 1600 mm, Power consumption: 600W, Speed: 0-12M/min, Size of stone: SS10-SS20, Colour: Single, Overall Dimension: 1100 mm x 2000 mm x 1400 mm, Weight: 350kg.

Very soon we are also going to launch Rhinestone Hotfix machine without air compressor. It’s a revolution for rhinestone, as for last 15 years single head rhinestone machines always needed air but this machine doesn’t require air. Its installation is also very easy. Even a person sitting at home can take order and start doing production. We have been working on it for last two years and finally it’s done. We’ve been doing some production testing in local market here and by October we will be ready with this machine,” he said.

While commenting on the market scenario in its major markets Allen said, “For last two-three months China market is not doing well,and everybody will be placing their new machines’ orders after Chinese New Year only, so things are expected to improve after that. Garment and textile is a traditional industry, and if you come out with something new, then there’s always a demand. In future our total sales will increase in both domestic and export markets.”

“Today our main overseas markets are India and Africa. For last one year Africa market is picking up except Egypt which is facing a lot of problems these days. India is going to be very important market for us in coming future. Especially West, North and South India markets are very good for us. In Western India Surat has very much potential because of huge production of sarees and dress materials. Demand for automatic rhinestone machines is increasing in this market because after rhinestone work sarees’ overall presentation improves with better look and shine at the same time adding value,” he said.

Adding to this Allen said, “Surat market is very similar to keqiao textile market in China, customers’ needs are similar in both these markets. We have sent 10 paperless roll to roll rhinestone printing machines to Surat for customers to do sampling and all of them have expressed their satisfaction over its performance as it gives very good production and saves a lot of money. They were very happy to see this machine and we have even started getting orders for which dispatching will be start by the end of this month.”

When asked about the quality control and after-sales-service of the machines in India he said, “Our machines quality is better than others available in the market. We have very good software engineers’ team, mechanical engineer team, research team which altogether make us best. Every year we spend more than 30 per cent investment in researching department. We strictly control the quality as all our newly launched machines are firstly tested in domestic market and then only sold in international markets. With business conceptions of quality, technology, service, we are doing better than our competitors in this segment. In our machines 60 per cent spare parts are made in house by us. Other standard spare parts are from Germany and Taiwan. We guarantee quality of our spare parts and especially ensure quality of critical parts.”

“In India, our agents and our own staff are taking care of machines after sales service.All electric parts can be repaired in Surat and have provided enough spare parts stock to our agents.We send our engineers three-four times a year in India for updating and changes in the machines. India market is very big with huge potential. But the labour force there is not very skilled. So,we make fully automatic machines at very low cost, which is a better option for them,” he said.

“When I see India, in factories some workers are very skilled. Embroidery work is very old so you have a lot of skilled people in this segment. But they too need little bit of training, to operate the machines. Due to scarcity of skilled labour force, in future automatic machines will be more in demand in India. These machines are not too costly and one can get return on investment in less than four months. With same workers and salaries one can increase its production,” said Allen.

Commenting on his future plans Allen said, “Today we manufacture 16 different machines at this new factory, and are planning to introduce 2-3 new models soon, which further will be increased to 20-25 models in next three years. Within half decade we foresee to become no. one in the world for rhinestone solutions. Rhinestone industry is not only limited to garments, it has jewellery, wallpaper and other segments also so we want to be at top in all these segments and make our production line wider.”

When asked about the current market scenario in India he said, “Dollar price increase has affected our machinery price for customers in India especially the domestic one as machine becomes expensive for them. India is one of our biggest markets today and in future we will mainly be focusing on the same. Especially targeting at the Surat market, we have certain concepts/changes for our machines keeping markets requirements in mind. As India is a very important for us so we are looking at spreading our business in all parts of the country including Mumbai, Delhi, Tirupur, Kolkata etc.”

FZY’s wide range of machines include LED Single disc rhinestone, LED Double disc rhinestone hotfix machine, LCD Single Disc Rhinestone Hotfix machine, LCD Display Disc Rhinestone Hotfix machine, Automatic lace rhinestone hotfix machine, Computerized rhinestone hotfix machine, Rhinestone Device, 6 colours rhinestone hotfix device, automatic roller rhinestone machine, semi-auto rhinestone transfer paper machine, Semi-auto double layer rhinestone transfer machine, Automatic rhinestone transfer paper machine, Automatic rhinestone heat fix machine, Nail stone modify machine, shape stone modify machine, Multi-function ultrasonic hot fix machine. Its rhinestone hot fix machine is suitable for various fabric such as velvet, polyester, silk, lace, jean, leather, etc.

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