Bombay Shirt Company (BSC), India’s first online custom-made shirt brand, will be entering the US market by opening their first concept store in Soho, New York city next week. BSC permits customers to call a tailor home to take measurements for customised shirts and also gives them an option to design and personalise shirts on their online portal. The store will be located at 223, Mott Street, Soho, New York and have in house tailors, stylists and experts to assist customers visiting the stores. It will also display their latest collections of BSC casual and formal shirts.