Cadini Italy, a premium menswear brand with a presence in over 40 countries worldwide, recently launched a national advertising campaign titled ‘The Power of Presence’ to introduce the best of Italian fashion to India.

Aptly coined ‘The Power of Presence’, the campaign has tried to establish its finesse of Italian creativity, style, production know-how and quality finishing. It features three commercials and presents a diverse range of luxury fabrics and apparels that has been conceived, designed and created with great attention to details upholding the standards set by the finest Italian craftsmen in the making of an indulgent menswear range.

An infinite history of excellence in creativity has made Italian fashion a synonym for great taste, careful manufacture and attention to detail. While the TVCs are focused only on the product’s proposition, a clear essence of Italian heritage of refined craftsmanship is portrayed. The brand’s logo, the Etruscan Horse, also plays an integral part of the story in the campaign. Representing strength & power, the logo is a tribute to their legacy; an embodiment of all the best qualities of the modern man – power, perseverance & pride.

With the campaign, the company intends to target men across India above 25 years of age. The idea has been drawn from the rise of fashion – forward youth who not only follow international trends but also believe in the power of presence.

Sanjay Srivastava, Assistant Vice President – Sales & Marketing, Cadini Italy said, “Cadini has continuously sustained a great passion for style, quality and research and has evolved as one of the most sought after brands from Italy. With the new multi-channel marketing campaign, CADINI is trying to cater to the ever-evolving fashionable men of India who understands the importance to dressing the part.”