Donear Group, India’s leading lifestyle and fashion house, announced the launch of Neo Stretch fabric at Bharat Tex 2024 today. Inaugurated by Prime Minister Narendra Modi, Bharat Tex 2024 is a prominent international industry forum for thought leaders to come together to discuss the textile industry at large.
Known for its exquisite craftsmanship in the suiting category, Donear group introduced and showcased Neo Stretch Fabric, a four-way stretch suiting and shirting fabric that not only offers more comfort to its patrons but also has a better shape retention. The fabric not only upholds quality as per international standards but also has better breathability.
Neo Stretch is a revolutionary fabric that not only sets itself apart from the category but also provides for enhancing the overall suiting and shirting experience. Given the uniqueness of the fabric, the brand also introduced its campaign starring actors Tiger Shroff that is ‘Freedom to Move’ emphasising on the comfort, flexibility and quality of the fabric that makes it a diverse choice for any kind of activity.
Donear Group is the largest manufacturer of four way stretch fabric in India and one of the biggest suppliers to renowned brands in Europe. The brand is primarily engaged in the manufacturing and marketing of textiles in different formats and specialises in suiting fabrics and is known for its flagship brand, Donear Suiting, which offers high-quality and fashionable suiting materials for men. Donear operates state-of-the-art manufacturing facilities at multiple locations and has a strong distribution network, making it one of the leading textile chains in India.
Speaking about the launch of Neo Stretch at Bharat Tex’24, Mr Rajendra V Agarwal, Managing Director, Donear Industries Limited, said, “India is known for its vast and exquisite variety of textiles, techniques, and customs. It is a melting pot of legendary textile heritage that can be traced back to a millennium. Today, Donear Group’s dedication to quality and innovation in the textile and apparel industries was demonstrated with Bharat Tex 2024, via the launch of Neo Stretch. Through the brand’s participation in international forums like Bharat Tex 2024, we hope to present a wide variety of materials that cater to the diverse tastes in fashion through our premium in-house brands including Grado, Donear, Mayur, and Graviera. Donear Group is skilled at taking the best aspects of international trends and transforming them to suit Indian traditional tastes. We also lay heavy focus on reinventing the fashion landscape to raise the bar for luxury and craftsmanship in the business.”
