Huntsman Textile Effects and Xenon arc has announced formation of NaviColor, a dedicated marketing channel to service unique needs of select customers in the United States textiles and apparel industry. NaviColor is a business specifically designed to meet the needs of select Huntsman Textile Effects customers and to further expand the growing customer base.
NaviColor features a dedicated team of professionals in a highly advanced technological environment to support customers utilising Huntsman’s Textile Effects innovative chemicals, dyes and digital inks in the United States.
“NaviColor represents a significant investment in our customer experience and will help us enhance how we deliver value to our customers,” said Brook Swinston, Huntsman Textile Effects Commercial Director Americas. “Huntsman is a recognised global market leader and innovator in textile dyes, chemicals and digital inks. This approach enables us to be closer to our customers, deliver value and react with more agility.”
NaviColor is the latest deployment of Xenon arc’s innovative xa-Direct model that helps the world’s preeminent manufacturing companies reach, grow and more effectively service the needs of their customer bases. Leveraging its domain expertise of the marketplace, combined with extensive voice of the customer research and leading-edge technology platform, the xa-Direct model delivers enhanced customer intimacy, valuable insights and improved customer service levels.
“We are excited to partner with Huntsman Textile Effects,” said Mica Zuniga, Vice President of Strategic Growth for Xenon arc. “Together, we have created a thoughtful and complete offering focused on delivering best-in-class service, and technical support to valued customers by representing Huntsman Textile Effect’s market-leading products.”
Huntsman Textile Effects is the leading global provider of high-quality dyes, chemicals and digital inks to the textile and related industries.
Established in 2010, Xenon arc is a data-driven marketing and sales company, focused on enhancing the way materials producers engage with their SMB customers and segments. Xenon arc’s xa-Direct model specialises in building private label, direct-to-market teams.