Levi Strauss has announced leadership changes in the company. Roy Bagattini, Executive Vice President and President for Levi Strauss Americas, is leaving to assume a group Chief Executive Officer position. Marc Rosen, Executive Vice President and President of Direct-To-Consumer, will become Executive Vice President and President for Levi Strauss Americas.
Bagattini’s last day is February 16, 2020. During his tenure, Bagattini served in numerous roles and helped set the strategic foundation for a strong, diversified business.
Rosen will be responsible for leading the company’s largest commercial operations, spanning all brands and channels across the US, Canada, Mexico, Brazil, and the balance of Latin America. He also will retain leadership of the direct-to-consumer business. Rosen is a veteran retailer who has held roles in ecommerce and international expansion during his nearly 15-year tenure at Walmart, the company said in a media statement.
“Over the past six years, Rosen has proven that he is an agile and collaborative leader who brings deep expertise and a growth mind-set to every challenge. Rosen has a proven track record, having led our direct-to-consumer business through 15 consecutive quarters of double-digit growth. Rosen’s passion for the consumer, paired with his extensive experience working with wholesale customers, makes him the perfect choice to lead our largest and most complex business,” Chip Bergh, president and CEO of Levi Strauss said.
“Bagattini has been a vital member of the team that led Levi Strauss’s turnaround. He is a respected leader whose insights and perspective helped to shape our winning strategy. Today, we are set up for continued success. I am grateful for his contributions to the strong foundation now in place at Levi Strauss, and I know that he will be a high-impact CEO in his next role,” Bergh said.