With the foray of the Italian heritage brand – MODA BIELLA – into the Indian market last month, the brand is set to create a new benchmark in menswear fabrics; with its luxurious and innovative collection. The brand has been deep-rooted to its heritage of weaving world-class fabrics, and is committed to forecast contemporary market trends.
The exclusive range of fabrics is certainly for the discerning customer and excels in technical innovation. MODA BIELLA presents a brilliant array of unique fabrics in exotic blends of cashmere, merino, silk and linen which will leave the wearer spell-bound. These fabrics offer style, drape, luster and supreme comfort to the wearer.
The ‘creation of luxury’ is something that MODA BIELLA takes pride in – the outstanding and magnificent ‘noble fibres’ that feature within the MODA BIELLA collections are trans -seasonal. The key to natural fibres success is that they have been created by the nature. They are nature-friendly and eco-sustainable. The breed of animal or plant from which the fibres originate play an important role. Temperature within their given location also has an effect of the fineness of the fleece that produces the soft, luxurious yarns. It could be in the heat of Australia with the Merino sheep, or the cold high plains of Mongolia with the fine Cashmere; each location encourages a fleece to be grown that is fine and protective of the animal. When converted in to yarn, a cloth and a garment, these fine fibres become protective, comfortable and stylish to the wearer too. The volume of fibre available is also a contributory factor in the value of the cloth. The less fibre that there is available to spin, warp, weave and produce, then the higher the value of the finished cloth and suit.
Geographical locations can also play a part in the exclusiveness of a cloth, and a review of the animals, flocks, and locations of the fibres within the MODA BIELLA collection come from all around the World. Alpaca and Vicuna from South America, Ibex form Africa and Asia, and Qivuik from Canada, a global journey of sourcing the finest fleeces for the finest cloths, for the finest clothes around the World. Linen from Ireland and Central Asia, Silk from India, China and Europe, and Cotton from America, Africa, Egypt and India all add to the Global diversity of fibres within the MODA BIELLA collection. Truly a collection inspired by our planet.
The ‘versatility of luxury’ is also proven on a trip around the World from the warmest climates of India, to the coolest regions of Europe and Scandanavia. Particularly, these noble natural fibres are evolved to perfection for comfort, and protection, by Mother Nature. They are naturally breathable, wicking away moisture from the skin, have natural thermal management, keeping you warm when it is cold and cool when the going gets hot. Naturally Cool, or as they say in Biella – Natura Fresca.
The cloths have wonderful temperature regulation and wicking properties of merino wool that ensures warm moisture is removed from the body, so you are dry and cool in the summer, yet it holds body heat close to the skin in the winter, keeping you warm and comfortable.
Speaking to us about MODA BIELLA, Vikram Mahaldar, MD and CEO, OCM says, “MODA BIELLA’s latest winter collection consists of the most luxurious and sophisticated range of fabrics for men that is truly world-class. We have only used the finest fibres from the finest fleeces and the best technology to produce fabrics that are perfect for our discerning customer.”
Malcolm Campbell (Advisor, MODA BIELLA) says, “The most special features of the MODA BIELLA collection are the range of beautiful fibre blends, with so many varied and specialised finishes to satisfy the clients fabric preference for any season, in any part of the World. The MODA BIELLA range is a global and trans-seasonal collection of cloths, perfect for any location and all occasions at any time of the year.”