The special guest events at this edition
“Florence Calling”: Salvatore Ferragamo S/S 2020 Menswear Show
Salvatore Ferragamo choose Florence and Pitti Uomo as the stage for the world debut of the new Spring-Summer 2020 menswear collection. The brand presented a special fashion show at Pitti Uomo 96 on 11th June, in the magnificent setting of Piazza della Signoria.
MSGM, The Pitti Special Anniversary
MSGM, the brand founded in 2009 by Massimo Giorgetti, returned to Pitti Uomo to celebrate its first ten years with a unique event held on 13th June. A collection bearing the brand’s distinctive DNA, which spans Made in Italy excellences and new millennium styles, were showcased at the Mandela Forum in Florence.
Marco De Vincenzo is the Pitti Italics Special Event
Marco De Vincenzo returned to Pitti Uomo as this edition’s Pitti Italics Special Event. Recognised as one of the most innovative voices on the fashion scene, on 12 June the Sicilian designer launched the Marco De Vincenzo S/S 2020 menswear collection for the first time, with a fashion show at the Tepidarium del Roster.