Fabindia, India’s much loved lifestyle brand has launched their latest umbrella theme for the summer, capturing the mood of ‘Celebrate Everyday’. It’s about living in the moment, cherishing the hustle and bustle of daily life, whether be it for work or play and all the little moments of our life.
This collection highlights gentle pastels to earthy shades, elegant craftsmanship, and the easy going comfort we all need. It’s light, airy, breezy and ready for summer! With capsule collections for different aspects of your wardrobe and home, they present 3 key offerings- Indian Summer, Elemental and PLaY.
Elemental- Western Wear Summer’24
Showcasing the harmony between contemporary fashion and timeless traditions, earthy tones, fluidity, warmth and breathable fabrics rule this campaign. With the ever growing popularity of Fabindia’s western wear collection, this edit seamlessly integrates nature-inspired designs into contemporary Western Wear, with something for every style aesthetic. With each piece telling a story of artisanal crafts, women can explore a range of silhouettes for dresses, prints and embroideries on shirts, tops and more. Men can browse through a myriad of options for fabric, prints and colours for their summer shirts.
Indian Summer- Ethnic Wear Summer’24
This collection encapsulates Fabindia’s most loved kurtas for men and women, saris, dupattas and intricate jewellery. This is your summer diary, your everyday go-to essentials, it speaks to you on a day-to-day basis. It’s a take on familiar elements of summer reflected on comfortable ethnic wear. With motifs inspired from the Peepal tree and enchanting florals, light pastel shades woven in cotton are what you will find, with styles for the entire family.
PLaY by FabHome
Limitless possibilities! That’s the theme for your home this season. PLaY by Fabhome encourages everyone to embrace their inner interior designer, mixing and matching cushions, curtains, throws, bed linen and table settings. Your home is your playground and every aspect of your personality should shine through. The collection caters to the ever changing moods and aesthetics of your home during the summer.
Speaking about the ‘Celebrate Everyday’ collection, a Fabindia spokesperson said – “We want people to look at Fabindia as an everyday solution, not just for weddings, festivals and special occasions, but as a one-stop-shop where everyone, from adults to kids, can find something they identify with every day. This collection has its own identity with inspiration taken from the moments we all experience everyday, which is woven into its fabric. This makes it stand apart from the rest.”
