Istanbul, which is home to nearly 15 mn people, produces an average of 17,000 tonne of domestic waste every day, out of which 6,000 tonne are processed in IBB’s garbage collection and recycling centers. A recent effort by Istanbul Metropolitan Municipality (IBB) aims to increase the volume of renewable waste collected from Istanbulites through a new system that will refund the value of each recycling deposit to the resident’s megacity transport card. Turkey has pioneered recycling efforts in recent years, both through awareness initiatives to empower individual consumers and also recycling infrastructure to take advantage of the resources discarded in the trash. The plastic bottles used by the company are collected from several locations, such as schools, hospitals, hotels and various institutions, and then processed in fibre. Having started up as a family firm in 2009, the company now exports its products to 20 countries.