On the heels of the highly successful brand launch on the banks on the Ganges in Benaras in December 2021, Aditya Birla Fashion and Retail Limited along with India’s ace designer Tarun Tahiliani launched the flagship store for ethnic menswear brand ‘TASVA’ in New Delhi.
Truly a brand for the global Indian, TASVA celebrates the ethnic menswear segment by aiming to rethink the Indian male celebratory experience forever by fitting out the Indian groom and creating magnificent statements and memories in the pantheon of traditional Indian celebrations. With its tagline #SadaMastRaho, the brand encourages its patrons to be themselves and put freedom and fun back into the festivities.
Located in Delhi’s South Extension – I neighborhood, TASVA’s two-story store offers a wide range of high-quality, sophisticated celebration wear for men at accessible price points. While the ground floor of the new store is dedicated to the brand’s prêt line of clothing, the 1st floor houses the couture line which is perfect for all the functions associated with Indian wedding celebrations. Shoppers can find a fresh take on a wide range of achkans, bandh galas, jodhpurs, sherwani, kurta sets, and accessories like shawls, shoes, and more.
TASVA’s collections are a perfect weave of our rich cultural heritage, wealth, and state-of-the-art, craft and fine tailoring – representing the best of East and West. The collection feature smart, stylish, subtle ensembles all in the same thread, on one body, in one movement and moment! In addition to the New Delhi flagship store, TASVA’s collections are also available on their online platform.
