India’s leading Indian-wear brand Manyavar, has roped in Bollywood’s living-legend Amitabh Bachchan as their Brand ambassador, extending the Manyavar family. As a part of the association, Amitabh Bachchan will be seen donning the brand’s latest Diwali collection through a slew of commercials spread across TV, digital and social media. Extending the Diwali campaign, Amitabh Bachchan looks sharp and elegant in Manyavar’s plush Indian wear as he expresses how Indian traditional wear is integral to major Indian celebrations; the celebration is essentially incomplete without Indian wear.

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