Arvind Limited, India’s leading textile to retail and brands conglomerate along with INVISTA, one of the world’s largest integrated producers of fibres, recently, showcased its exclusive denim collection in New Delhi named ‘GRAVITY’, at its annual event called Arvind FESTIVE 2018. A pioneer of the denim revolution in India, Arvind has introduced many firsts to the denims industry including various IP led designs and technologies. The FESTIVE 2018 also witnessed the launch of futuristic denim technology brands like IKAT DENIM, BOOMERANG™ 360*, BOOMERANG™ BOUNCE, CHROME CORD and HYBRID CHINOS.