Arvind in partnership with LYCRA® brand presents latest range at ‘Innovision – Better World Fashion

Arvind Limited, part of India’s leading $1.7 bn textile to retail conglomerate showcased its future innovations & range of different concepts at the 2nd edition of ‘Innovision – Better World Fashion’ show held at the Lalit Hotel, New Delhi recently. Prior to this, the first edition of same event was organised in Bangalore last month, which received very encouraging response from the industry.

The event presented Arvind’s latest collections through an exhibition based on various themes including: Ethnic- A mix of beautiful indigo, yarn dyed & ethnic block prints build up the vibrant collection; Green Choices range – The brand has long been involved in fabricating sustainable fashion clothing to foster fashion markets to espouse sustainable fashion clothing. Knit Shirts – The knit shirt is a perfect mix of the essential polo shirt that stands out as a key summer item and a casual woven shirt; Yarn Dyed – The category includes engineered, Feeder, Auto stripes accompanied by structures like seer sucker bird’s eye, popcorn etc., creating interests in domestic and exports market with the amalgamation of bright to subtle colours with some amazing combination of structures with it; Elevated Core – The category takes you to a leisure zone and includes BAMBOO blends, SIRO spun Modals & super fine SUPIMA’s some Plaited polyesters and COOLMAX® technology to blend with the mood; Blends- The category comprise Modals, Poly/ lurex, Mercerized Poly/cotton/ Cotton/Poly, Poly/Lurex, Bamboo/Linen qualities in it, the balance of every quality with each other plays a vital role to deliver comfort, feel & aesthetic to the user;

Athleisure- The collection ranges from categories like joggers, shorts & top sets,Pyjama sets, along with directional stripes and trims. Ultra-performance – Ultra performance category has a high defence mechanism fabrics in it, based on properties like moisture wicking, UV protection, ANTI – Microbial, Temperature Management, Anti- static with of course High- stretch in it , which keeps you cool or dry at extreme weather conditions; Active wear – It is a utopia of modern day of health, fitness and modern day science, the category includes properties like Anti- static, Anti-microbial, Temperature management, UV-protection & Moisture wicking at the same time to comfort the user in his/her extreme physical activities.

Besides, the other highlight was the display for Khadi denim collection, which has received much appreciation globally for being a phenomenal sustainable fabric. Methods like salt- free dyeing, recycling denim, industrial cotton waste and PET bottle waste are utilised to make sustainable fashion products at Arvind for Men’s & Women’s wear. The collection features best of the fabric blends that of cotton, finest of modals, viscose, polyester, etc.

Besides, the other highlight was the display for Khadi denim collection, which has received much appreciation globally for being a phenomenal sustainable fabric. Methods like salt- free dyeing, recycling denim, industrial cotton waste and PET bottle waste are utilised to make sustainable fashion products at Arvind for Men’s & Women’s wear. The collection features best of the fabric blends that of cotton, finest of modals, viscose, polyester, etc.

While speaking at the event, Susheel Kaul, CEO, Lifestyle Fabrics – Knits & Wovens at Arvind Limited said, “Arvind Limited is a one-stop facility for all fashion needs of today’s customers. Here we are discussing the solution with our strategic customers, and this is a platform to showcase the different levels of innovation, which is carried by the team at our workplace. If you see the collection across, our fabrics combine performance, fashion, and functionality and allow us to produce products that deliver comfort, feel, and style – all at once. We’re talking about synthetics, stretches and about all recycled fibres. So basically, it’s about the new generation initiatives. People are looking for performance, sustainability and end-to-end solutions which showcased here. We are beyond a textile mill and present our complete solutions to our consumers and buyers. We have designed smart and future-ready garments using sustainable technology and innovation.”

Arvind’s focus is on innovations. This was a platform where it presented its new innovations, product lines and the future focus on what Arvind has got. These are three fundamental things, on which Arvind is focusing. Prime targets were the brands, the traders who deal with these kinds of fabrics and the buying houses who work for export brands. At this event, all key strategic customers were invited. The majority of US based and European brands via their liaison offices attended this event. In active wear; Adidas and Reebok marked their presence, Marks & Spencer from the UK and many other leading buying houses and export houses also attended the same. So, these were the customers Arvind was targeting on. At Arvind’s last event in Bangalore also the participation was encouraging, since most of the apparel brands are based in that region.

For this event, Arvind collaborated with INVISTA; one of the world’s largest integrated fibre producers, and showcased its latest fabrics. Arvind and INVISTA have been synonymous in the industry for delivering innovative fibre and fabric technologies to meet consumers’ expectation for favourite garments. Highlighting sustainability, the INVISTA presented its latest innovations with the EcoMade technology – LYCRA® T400® fibre with ECOMADE technology and COOLMAX® EcoMade technology. Combining performance with sustainability, these innovations give new life to plastic bottles by making fibres out of that. All Arvind stretch denims are powered by LYCRA® fibre and other INVISTA speciality products like COOLMAX® fiber, COOLMAX® ALL SEASON technology, THERMOLITE® fibre, as well as fabric concepts with LYCRA® dualFX® technology, LYCRA® BEAUTY brand and LYCRA® HYBRID technology. These fabrics with their strong performance properties provide a set of unique comfort and durability to garments.

While speaking about the collaboration, Kapil Lakhwara, Consultant, Market & Business Development, INVISTA, said, “We’re collaborating with Arvind non denim mill for the show. We’re specifically showcasing our technologies, which we have developed with them. Since we are fibre manufacturers, we associate with the mill and then develop the technology. When I say technology, it means fabrics for the brand within INVISTA fibres. So we’re showcasing the complete range; LYCRA® dualFX®, LYCRA® BEAUTY, COOLMAX® Technology, and LYCRA® SPORT which is a cross non-denim bottoms to knit wear. Some of our technologies have done really well and there are some good global programmes running under this technology at Arvind Mills. So I’m sure it has created value for the consumer, the brand Arvind Mills, and us.”

Also present at the event, Thiruvengadam, Sales Segment Manager South Asia, Apparel & Advanced Textiles, INVISTA (Singapore) Pte. Ltd. said, “As a company, we are growing in both denim and non-denim segments, especially in the South Asian region. Globally, we’re doing well in active wear, and leg wear is another big market for us. If you see the trending, there are performance fabrics which are growing. Arvind is promoting Activewear segment for the first time in India and they were looking for a good technology partner. INVISTA is working with them in bringing fabric innovations through our performance fibres. One is the LYCRA® SPORT technology which they adopted very well for the launch, COOLMAX® Technology, moisture management and also they were trying to do something on Black Technology LYCRA® Fibre. That is what we’re seeing in this event. We can also see some of the suiting collections with COOLMAX® Technology fabrics with good performance.”

This showcase was followed by a runway show that highlighted the latest trends developed by Arvind presented through its collections. Arvind Limited is one of India’s largest integrated textile and apparel companies with a strong retail presence. The company is also the pioneer of denim and has an unmatched portfolio of owned, licensed brands and retail formats.

Besides, at this occasion, INVISTA also celebrated 60th anniversary of LYCRA®, the world’s original stretch fibre, with a cake cutting ceremony.