Arvind Limited showcased ‘Azurite™’ – the company’s patented technology in denims – at Gartex India 2018, held from August 18-20, 2018 at Pragati Maidan, New Delhi. The display comprised of a wide range of bottom weight and shirt weight denim products manufactured using Azurite™ technology.

Azurite™ Product range is an Indigo Lover’s Delight, as it employs Indigo Dyed weft yarns to complement Indigo dyed warp sheets, thereby manifesting a truly premium & unique Blue Cast. This product line is targeted towards the true connoisseurs of Denim who appreciate authentic & saturated indigo fabrics. The product lives up to its tagline ‘Nothing is Bluer’ & has a Global cult following. Various Authentic Denim Brands & Premium retailers use this line of fabrics in their Fashion Lines. Arvind has mastered the delicate art of infusing Indigo dyed weft yarns in Denim Fabrics and accentuate such fabrics with very authentic, vintage – industrial garment wash processes.

Azurite™ is one of the unique technologies developed & curated by Arvind. The company has introduced many firsts to the denims industries including various IP-led designs and technologies. Arvind’s latest lines of denims include – BOOMERANG™, BOOMERANG™ 360, BOOMERANG™ BOUNCE, AZURITE™, and HYBRID CHINOS, to name a few.