This festive season men can get effortless attention with the new Iconic silk collection from Arvind. With the festive and wedding season upon us, Arvind’s DTR division is rolling out an exciting range of fabrics that are suitable for dressing up men in stylish ceremonial outfits. Backed by 90 years of innovation and rich legacy of Arvind, this is for the first time that men in India will get to experience lustrous silk with the comfort of poly wool in the Iconic Silk Suitings Collection.